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400 guests celebrated the industries' achievements on 25th June 2010 at Hyatt Regency, Perth!

Find out more on the 2010 FIA Westpac Food & Beverage Industry Awards - click HERE

Photos coming SOON!

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Fine Foods & Hospitality Exhibition Melbourne | 13-16 September

Fresh from the West

WA Pavilion at Melbourne Fine Food & Hospitality Exhibition

13-16 September 2010 | Melbourne Convention & Exhibition Centre

Don’t miss the opportunity to showcase your products at

Melbourne Fine Food and Hospitality Exhibition

The FIA in conjunction with DAFWA are offering all West Australian Food and Beverage companies the chance to have your products exposed and recognised at the major event for food businesses to actively pursue new sales and generate strong leads.

Exhibitors can simultaneously meet business decision makers, develop import and export opportunities, demonstrate their products, develop business prospects, close sales, gain publicity and nurture important customer relationships. Attendees include including key buyers from major hotels, independent and major supermarkets, retail stores, caterers, fast food chains, aged care institutions, bakeries and international buyers.

Your Fresh from the West exhibition package includes:

Themed and professionally designed WA Pavilion within the General Food section of the exhibition (please refer to Floor Plan for location)
Your own, individual exhibitor space within the WA Pavilion, offering continuous exposure and management of the promotion of your products the entire 4 days of the exhibition
Build and design of stand
All electrical and lighting requirements
All artwork requirements
Marketing and advertising within Fine Foods Literature

Costs

FIA Members: $2,200.00 incl. GST Non-Members: $2,600.00 incl. GST

Reserve your space now!

Limited to 10 exhbitors don't miss this unique opportunity to reach key contacts in Melbourne this September!

Please complete the booking form and payment details and return to FIA via email to This e-mail address is being protected from spam bots, you need JavaScript enabled to view it or via fax on 08 6488 6640 to reserve your space.

For further details or to discuss any queries you may have, call the FIA on 08 6488 6647.

FIA Sundowner | Food and Naked Branding - 2 Sept 2010 | 4.30 pm | UWA Club

“Food and Naked Branding;

Creating, Building and Protecting Brands”

Thursday September 2nd 2010 | University Club of Western Australia, Hackett Drive, Crawley | 4.30pm - 7.00pm

Guest Presenters:

Mr. Howard Cearns, Director Braincells and Little Creatures Brewing
Mr. Tony Joyner, Partner & Senior Commercial Lawyer, Freehills Law Firm

Mr. Howard Cearns, is the founder and Chairman of brainCELLS Creative Marketing, specialising in brand development and management. He is also a founder of Little Creatures Brewing Pty Ltd, where he sits on the Board of Directors and consults as a member of the creative development team. Howard is also a Board Member of Tourism WA.

Howard will present on driving brand awareness, market research, targeting customer market segments, customer loyalty, generating sales and the investment in developing and managing brand strategies. His presentation will take in all aspects from brand development and strategy, to channel planning, across all aspects of design and creative concept development, the execution and implementation of branding and how and why its adds value to a business.

Mr. Tony Joyner is a senior commercial lawyer and partner of national law firm Freehills. He is the head of Freehills’ Intellectual Property practice in Western Australia and leads the group’s Branding Team, which deals with legal matters relating to branding and advertising. Tony has been involved in a wide range of commercial IP transactions, including IP protection, licensing and IP transfer transactions, and IP strategy and management.

Western Australia is home to some great brands. Tony’s branding team has reviewed the brand management of WA’s top 100 companies – and the results are troubling. Tony will take you through the results of the review and highlight the issues it throws up about brand management with entertaining stories from around the world of ‘branding gone wrong’.

This sundowner will be of interest to managers and business owners including staff involved in product and business development, QA, brand management, marketing and sales.

Participate in this informative evening in the relaxed environment of the University Club of WA and enjoy networking with your industry colleagues and business partners over delicious food and drinks.

Cost per person inc GST | $55.00 FIA Members and Guests | $75.00 Non Members

Costs include a wide range of canapés and alcoholic drinks.

To register, download and complete the registration form and e-mail to This e-mail address is being protected from spam bots, you need JavaScript enabled to view it or fax back to the FIA on (08) 6488 6640.

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