The FIA Business Sundowner held on Thursday September 2nd attracted a record attendance of over 100 people from the WA food and beverage industry. The relaxed seminar on Food and Naked Branding; Creating, Building, and Protecting Brands, offered guests the opportunity to sample fantastic food, wine and beer at the University Club of Western Australia, while networking with industry colleagues and our guest speakers, Mr. Howard Cearns, Director Braincells and Little Creatures Brewing and Mr. Tony Joyner, Partner & Senior Commercial Lawyer, Freehills Law Firm.

Howard Cearns, Founder and Chairman of brainCELLS Creative Marketing and founder of Little Creatures Brewing, gave a fascinating insight into driving brand awareness, market research, targeting customer market segments, customer loyalty, generating sales and the investment in developing and managing brand strategies. His presentation showed practical and tangible aspects of brand development and strategy, to channel planning, across all aspects of design and creative concept development, the execution and implementation of branding and how and why its adds value to a business.

Tony Joyner, Senior Commercial Lawyer and Partner of national law firm Freehills looked at some of WA's great brands and provided an intriguing presentation into the world of Intellectual Property covering a wide range on commercial IP transactions, including IP protection, licensing and IP transfer transactions, and IP strategy and management. Tony’s branding team at Freehills recently reviewed the brand management of WA’s top 100 companies, with astounding and somewhat troubling results, which Tony demonstrated in his presentation and illustrated his findings with some entertaining stories from around the world of ‘branding gone wrong’. 

The FIA would like to thank all who attended and hope that you found the sundowner interesting and beneficial. Our next Business Sundowner is scheduled for November.  Details coming soon.  We hope to see you there again!  

Buy West Eat Best Phase 2

Marketing Campaign & Transfer to Industry Update Workshop

Friday 10 September 9am – 12noon 

Department of Agriculture & Food Theatrette, South Perth 

The goal of the workshop is to identify the individual needs, goals and expectations of Buy West Eat Best members of a Phase 2 Marketing Campaign.

Guest presenters include our, 303, who will provide a brief overview of Phase 1 and pitch creative ideas for Phase 2 across various medium, including TV, press and in store initiatives.

Kristen Watts, editor of the very innovative, creative and flavoursome Buy West Eat Best Cookbook will join us to talk about the launch of the cookbook.

Get an update from Stuart Clarke on the transfer to industry progress being made by the working group.

For more information, please click here to view information flyer.

Meet the China Government on a Unique WACCC Wine, Meat, Olive & Milk Project in the Ningbo Free Trade Zone (NFTZ), Zhejiang, China - Friday 3 September, Perth CBD

To facilitate future export of Western Australia wines, meat, olive and milk products to the NFTZ, the Western Australian Chinese Chamber of Commerce (WACCC) cordially invites you to meet the China Government delegation visit to Perth, WA on the 3rd September, 3pm at THE WACCC Office on 1304 Hay St, West Perth.   

WACCC are offering 20 WA Wine, Olive, Dairy and Meat producers the opportunity to display their products for tasting. These participants will also be offered the Right of First Refusal (ROFR) to display their product at the WACCC show room at NFTZ (only 20 ROFR will be offered).  Confirmation to participate is necessary to secure a place at this event. Due to limited space, participation will be on a first come first serve basis. Please reserve today to avoid disappointment. Click here for details.

In the second of its Domestic Market Development Seminars, the Department of Agriculture and Food is holding a forum on Foodservice Market Segmentation presented by Sealanes Foodservice Distribution, to speak on opportunities to service the “Out of Home Market”.  

When: Wednesday 8th September

Time: 12pm – 2pm

Where:  Retro Function Centre, Bibra Lake, WA 6163.   

RSVP by 1st September 2010 to Amelia McColl on (08) 9368 3977 or email This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

For more details please click here.